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Oferta de māsters universitaris per al curs 2008-2009
Tourism Management
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Coordinator University: |
Universitat de Girona
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Participant Universities: |
Syddansk Universitet
Univerza V Ljubljani
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Number of places: |
20 |
European Credit Transfer System (ECTS): |
120 |
Master's organisation centre: |
Faculty of Tourism. Universitat de Girona
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Master's course objectives: |
The complexity inherent in tourism phenomena requires professionals with comprehensive advanced knowledge of the multiple related disciplines. The aim of the master's course is to provide students with advanced knowledge of tourism management to help them become tourism managers in government departments, executives of tourism management, entrepreneurs, qualified workers, international consultants and academic researchers in the field of tourism. The main aims of the Masters programme are:
-To train future professionals for decision making in posts of responsibility in institutions and tourism businesses.
-To train future professionals to manage and develop tourism products and destinations with a dynamic understanding of the phenomenon.
-To train future professionals with knowledge of a wide range of disciplines essential for a dynamic understanding of tourism, of the principles of sustainable management, the role of diversity in innovation, and the meaning of competitiveness.
-To offer students advanced training in the use of methods, instruments and practices in the development and management of tourism activities of all kinds and in all contexts.
-To train future researchers in the field of tourism management. |
Prospective career opportunities: |
The professionals this Master aims to produce are:
-Destination Planner and Manager
-Tourism Product Manager
DESTINATION PLANNER AND MANAGER. Traditionally, tourist destination management is linked to public administration and has introduced or developed different administrative organisations, which have taken responsibility for tourism. The constant and permanent relations established between the administration, public area and private sector management and the demand from visitors is far greater in the case of tourism for the reasons given above, if we compare it to other economic sectors and, therefore, is essential to consider Public Destination Planning and Management as a significant element in the areas developed on the Masters course. Even more so when there is a growth of the figures and organisations that make up or are responsible for this area, the Government itself through its ministries, secretariats, subsecretariats, directorates general, departments, etc., with authority for tourism and thus must be aware of the reality of a sector and its operations. On the other hand, there are the companies or institutions under different forms of secretariat but with public capital, such as the tourism societies of the autonomous communities, which have amongst their objectives the marketing of destinations. Other institutions such as consortia, boards of trustees, foundations and many more, become elements of reference when we speak of destination management. And we must not forget supramunicipal relations, such as regions or associations, which in numerous cases undertake initiatives in matters of tourism or European funds. We should also highlight the development in recent years of Tourism Excellence Plans and Tourism Promotion, veritable catalysts of initiatives and funds of tourism promotion. For this reason, the need for qualified personnel to take over the management, administration and planning of a destination is a key variable in the development of sustainable tourist adapted to the requirements and means available. Destination manager (government departments, boards of trustees, joint ventures...): The person responsible for the planning and management of destinations and for promotion projects. He establishes the strategic guidelines for action and promotion, the goals to be reached and the means of doing so once the different market components have been analysed and assessed. He is responsible for the management of all municipal or regional tourism services in regard to organisation and correct operation. He establishes the necessary means for the development of correct relations between government departments and social agents linked to the destination. As business manager he undertakes the financial control and supervison of the organisation he represents, in addition to attracting and developing the activities necessary to obtain funds, administering correctly and efficiently the public assets available to him. Destination Plan Manager: In charge of a tourism destination plan and applies action proposals in accordance with that established by management committees. He undertakes the financial control and supervision of the plan, administering annuities and the correct budget application corresponding to each plan. He coordinates communication plans to ensure the promotion of identity and image. Destination Programme Manager: In charge of taking advantage for tourism of the opportunities arising from a development project. He draws up and proposes strategic lines of promotion of destination programmes, and their management from the perspective of tourism services organisation. He ensures that programme objectives are met, coordinating and supervising the companies contracted to execute the projects. He is responsible for the management of all municipal or regional tourism services in regard to organisation and correct operation and for proposing lines of action relating to the destination and execution of the programme budget. Tourism Planning Officer: In charge of tourism planning in government departments at any territorial level. He is in charge of defining strategies for making use of resources, product development and territorial promotion within his sphere of influence. He applies territorial and strategic planning instruments.
TOURISM PRODUCT DIRECTOR: A professional area which is closely linked to leisure and entertainment. It frequently refers to the main reason for taking a trip. It concerns the arguments, contents and values of a destination. This area requires professionals to undertake the planning, promotion and marketing of a product. They must be Product Managers. The must be familiar with the features of the products and destinations and be able to identify their potential. They must have innovative vision adapted to new trends. They must be able to integrate the products into destinations. Work in this professional area may be undertaken in both public and private organisations. This is an activity linked directly to local development. Specific Product Manager: In charge of the planning, promotion, marketing and management of specific products in specialised areas (events, golf, snow, active, water, sun and beach, rural and cultural, etc.). He is in charge of identifying opportunities, creating new products and directing them at specific markets. He is involved in both the design of new products in a structured organisational area (such as a ski resort) and the creation of new opportunities for tourism development in emerging areas in specific forms. Tourism Product Development Officer: In charge of tourism product development. He undertakes the planning and execution of operative management of a specific product.
RESEARCH BACKGROUND The masters aims to provide researchers with the following backgrounds:
-Head of R&D&I
-Academic staff/research assistant
HEAD OF R&D&I: Coordinates the sections, departments or centres with a mission to detect and study problems and challenges affecting tourism. For this he will have to undertake an analysis of the current reality and the future perspectives, setting out actions aimed at improving competitiveness, progress and tourism innovation. All this within the sphere of private enterprise or public institutions. Consultant-Adviser: His job is to plan, execute and follow up the studies he is commissioned with, in order to recommend appropriate actions and measures and provide assistance in the application of said recommendations. Analyst: In charge of gathering available information, within the applicable theory, in order to draw conclusions that favour and contribute to decision making.
ACADEMIC PERSONNEL /RESEARCH ASSISTANT: Tourism requires increasingly qualified staff for both teaching and research and drawing up reports. In this respect the following are required: a) Staff to teach tourism on different levels and who can approach subjects from both the technical point of view and that of relevant theoretical interpretations. b) Research staff accredited by the academic body doctors with a command of research theories, methods and techniques and with experience in their application to tourism. They must also be familiar with new topics and problems in tourism to contribute to advances in R&D&I. This requires a joint effort by the different platforms for research higher education, in collaborating with the organisations that plan and offer services to tourists. Tourism is a specific activity sector, with its own practices and problems differentiated from those of other sectors. At the same time, tourism has become a specific teaching and research area with its own dynamics and profile. For this reason a tourism academic area must be created to deal in depth with the specifics of the subject and so that the new doctors in tourism can join the university structure. Research Assistant: Must have advanced training in research theory, methods and techniques. He will carry out research on I&D, and draw up reports informs for different types of organisations. He will prepare publications and organise and attend congresses at which research is debated. Academic staff: Must keep up-to-date with advances in tourism research and incorporate them into teaching subjects. Due to the abundance of data existing on tourism, he must be able to describe them in simple terms so that they make sense to students. He will be in charge of training and publishing work material for students. |
Mainly addressed to: |
Diploma in Tourism
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Other characteristics: |
Compulsory mobility
Language: English
Full time
Face-to-face learning
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